Title: ideal Catalog.
Theme: Natural Artificial.
Bauer project 2010.
Coordinated by Roberta Valtorta.
Catalogue of artificial fruit and vegetables:
unreal and frighteningly perfect.
The symmetry was chosen as a concept of perfection
within the rigorous outline of the square format.
This project wants to observe the industrial production
of our food, that becomes more and more perfect and inviting
in order to attract the buyers in the big market.
Products are exposed in large quantities
so that the shelves are never empty.
In this historical moment,
in which the market runs faster than nature,
I wonder if the methods that are used
to force the natural rhythms
are really indispensable.